Think 2030
Launching a sustainability think tank movement
Challenge
Climate change and other environmental, social and economic challenges require collaborative action across all sectors of society.
Solution
Strengthen the voice of sustainability think tanks and like-minded organisations by forming a sustainability think tank movement: Think 2030.
Approach
At the Institute for European Environmental Policy (IEEP), I project managed and led the marketing and communications of Think 2030.
As the day-to-day project manager for strategy, operations and communications, I designed an integrated marketing campaign which included:
an updated website and social media profiles
SDG-focused PR strategy
100-person sustainability policy conference in Brussels
production of fifteen policy reports and briefs
a European Parliament event where four Members of the European Parliament presented the conference’s conclusions.
Outcomes
Creating partnerships with over ten influential organisations, the conference was a success. The campaign remains at the foundation of the organisation’s external communications strategy.
All photos by Harvey Togawa Jones. Photos are the property of IEEP.