Jeep Redbull Hardline

Reaching 7M people with downhill mountain biking

Challenge
Jeep’s new Renegade is for the adventurous. But how we reach them?

Solution
Use live social media and competitions to increase awareness at Red Bull Hardline - one of the world’s most daring downhill mountain bike competitions.

Approach
I planned and executed the event’s social media campaign including posting live content and designing paid social media audiences.

Outcomes
Jeep UK’s most successful social media campaign of 2015 with a reach of 7.3M people and 12M video views.