Urban Climate Proofing with Sustainable Drainage Systems (SuDS)

Framing a unique approach to reducing climate change impacts in vulnerable communities

Challenge
Climate change impacts those with the least the most.

Groundwork’s approach to reducing climate change’s environmental impacts is unique. It’s affordable and it tackles social and economic challenges at the same time.

But how do communicate this unique selling proposition in a crowded market?

Solution
Differentiate Groundwork’s brand of sustainable drainage systems by framing it around the concept of community.

Approach
I wrote and produced a series of brochures and events to promote Groundwork’s award-winning sustainable drainage system services.

Outcomes
The events and promotional material attracted over twenty representatives from Local Authorities.