London Upcycling Show

Launching London’s largest upcycling event

Challenge
In 2018, over 21 million small items of furniture were thrown away in the UK. Art can be of keeping waste out of landfills.

But how do we attract hundreds of London’s to attend?

Solution
A marketing and partnerships plan targeting sustainability and craft enthusiasts.

Approach
I planned and executed a marketing plan including social media, newsletter, competition and press campaign.

Approach
With 400 attendees, we achieved the most successful London Upcycling Show to date.